Arttech Fusion Hub – Connecting technology and art communities for sustainable development - Trường Kinh tế, Luật và Quản lý nhà nước UEH (UEH – College of Economics, Law and Government)

News, photos: Marketing - Communication Department

Within the framework of the Ready for Next 2022 program series, on the morning of December 4, 2022, at Hall A.103, Ho Chi Minh City University of Economics. Ho Chi Minh City (UEH) has officially launched ArtTech Fusion Hub. This is a network connecting schools, experts, businesses, domestic and international management agencies, solving urban and industry issues based on technology and art elements, aiming for development. lasting.

Sustainable development that brings a better quality of life requires the participation and contribution of the entire community, including the central role of universities, where professional knowledge and understanding are laid. know the first life for the younger generation classes. In the 4.0 era, technology and design are an important basis for organizing a better life. Meanwhile, art is the breath of life, the foundation of creativity. Therefore, sustainable development must be based on technology combined with art and culture to balance material and spiritual factors, thereby, improving the quality of life comprehensively.

With this new approach, UEH has officially established ArtTech Fusion Hub (ATFH for short) with the orientation to become an internationally integrated platform, connecting universities, industry, government and domestic as well as international community to develop creative activities, intersection between art and technology, towards sustainable values. The launch event of ATFH was honored to have the attendance of: Prof. TS. Nguyen Dong Phong – Chairman of the School Council; Prof. Dr. Su Dinh Thanh – Principal; Dr. Bui Quang Hung – Vice Rector; Assoc.Prof.Dr. Nguyen Khac Quoc Bao – Vice Rector; Dr. Dinh Cong Khai – Vice Rector; Assoc.Prof.Dr. Phan Thi Bich Nguyet – Chairwoman of the Strategic and Policy Advisory Council; Assoc.Prof.Dr. Trinh Thuy Anh – Dean of Faculty of Communication Design; and the attendance of Mr. Suh Jun Suk – Director of Ulsan Art Museum, Korea; with many guests.

Event overview

Speaking at the opening of the event, Prof. Dr. Su Dinh Thanh – Rector of UEH shared: “In the current context of strong digitalization and globalization, technology, design and art are considered to be spearheads for breakthroughs and tools to solve problems. solve the problems of modern society, the future urban, towards sustainable development and improve the quality of life. In that spirit, UEH officially launched Arttech Fusion Hub, a gathering place for communities of scientists, educators, art and technology to develop creative activities, and the intersection between art and technology. to create changes and inspire art, towards sustainable development. On behalf of the University of Economics Ho Chi Minh City. Ho Chi Minh City, I would like to officially announce the birth of ArtTech Fusion Hub. Hopefully, this will be a successful first step to connect with domestic and foreign communities, join hands to solve outstanding social problems with ArtTech.”

Prof. Dr. Su Dinh Thanh gave the opening speech of the program

ATFH will perform 3 main functions: Education and training (Education), Research and project (R&D), Connection and network development (Networking). Specifically:

Education and training: Organizing short courses, training programs related to the fields of media, fashion, ArtTech, design….;

Research and projects: Organize scientific seminars, promote research, consultation and transfer to the community in solving issues related to sustainable development on the basis of ArtTech;

Networking and development: Organizing ArtTech activities such as academic exchanges, professional development towards supporting Startups and SMEs.

ATFH’s activities will revolve around four pillars: Communication (Media), Technology (Technology), Art (Art), Design (Design). With specific fields such as: Gamification, Motion Tracking, Digital Entertainment, Hybrid Event, Metaverse, Virtual Human, Sustainable Material, NFT, Visual Art, Interactive Art, Digital Art, Robotics Art, UX, UI, VFX, Urban simulation, …

“Our future society is not solely based on the development of technology but must be based on the harmony, interference and unity between humans, machines and nature. This poses a requirement for future generations of young people to grasp and master technology, use technology as a driving force for development, use art to nurture spiritual values, and thereby work together towards the future. sustainable development” – Mr. Suh Jun Suk – Director of Ulsan Art Museum, Korea shared.

Mr. Suh Jun Suk shared about the relationship between people and technology in the future

With a practical destination, the current ArtTech Fusion Hub network has attracted the attention and participation of many strategic partners such as: Kwangwoon University, Seo Kyong University, Ulsan City Art Museum, SeoCho district, NC Soft, University of Seoul, Handong University, Vietnam News Agency, Vietnam Startup Club, Ho Chi Minh City Photography Association. Notably, at the show, UEH also signed an MOU with the Ulsan Art Museum, one of the largest museums in Korea, with a diverse collection from prehistoric antiquities to contemporary artworks. , is a testament to the development of Ulsan as well as Korea.

Representative of UEH signed MOU with Ulsan Art Museum

In the period of 2022-2025, ArtTech Fusion Hub will implement a comprehensive development plan in areas from education, research, to networking with activities such as: “Smart Living – Change lifestyle to act” for sustainability through ArtTechLens”, “Emerging Media – technology is the key to open the door to the future”, “ArtTech for Community: application and breakthrough”, “Sustainable ArtTech towards a prosperous society”.

Assoc.Prof.Dr. Trinh Thuy Anh shares ATFH development strategy in the near future

Art will help to improve the aesthetic of industrial products, help to activate and promote technology to develop more, and in turn, technology will help develop and elevate art. Therefore, the birth of ArtTech Fusion Hub will carry out the mission: (1) Applying ArtTech as a tool to solve urban and industrial problems through education and research to contribute to the quality of life. better; (2) Nurturing an environment of innovation to encourage change and inspire the arts towards sustainable development actions. Hopefully, ATFH will be the convergence of the community of scientists, researchers, domestic and foreign experts with UEH to discuss, consult, research and spread knowledge and innovation tools. to solve specific and urgent problems of the times.

In addition, within the framework of the program, there was also an award ceremony for authors with excellent works in the Artcamp 2022 contest, launched by UEH in November 2022 with the theme “Sustainable Lifestyle In Community – Lifestyle in Community”. sustainability in the community”.

Mr. Doan Hoai Trung – Chairman of Ho Chi Minh City Photographic Association shared about Artcamp 2022 and awarded prizes to authors with excellent works

Through the ArtTech Fusion Hub in particular and the Ready for Next 2022 series of activities in general, UEH wishes to further promote the role of Universities – hubs for connecting multidisciplinary, interdisciplinary and transdisciplinary knowledge, connecting resources, resonate and spread positive values, contribute to the common picture of sustainable development of the community.

*About the Ready for Next program: UEUEH’s series of programs to be ready for sustainable transformation for the community and society takes place from December 4 to 11 with the goal of positive values for the community. Ready for Next will spread multidisciplinary, interdisciplinary and transdisciplinary knowledge in the areas of Technology for Life, Technology for Smart Cities, Technology that Combines Art, and Sustainability. With this goal, within the framework of the program, there will be a variety of activities from academics, exchange forums, community connection hubs to unique art inspiration activities such as exhibitions, fashion shows. , concert.

Some other pictures at the launch event of ArtTech Fusion Hub: